NUYU Hair Lounge
Downtown Johnson City · Tennessee

Where style meets soul.

A luxury holistic hair experience. Every service is an intentional ritual — expert cuts, bespoke color, and scalp wellness in a laid-back luxe salon with unmatched views.

Book Your Transformation Explore the Rituals
Begin
The Lounge

At NUYU Hair Lounge, every service is an intentional ritual — customized to your individual needs and delivered with a focus on relaxation, restoration, and elevated results.

We intentionally use holistic-inspired haircare and low-toxin color lines that support the integrity of your hair and scalp.

Expert cuts, bespoke color, and personalized styling — pricing reflects the time, expertise, and premium products used to support both beauty and well-being.


The Space
Service Menu — 01

Curated Hair Rituals

Refined, personalized cuts and styling — designed around your natural texture, your lifestyle, and your moment of pause.

Service Menu — 03

NUYU Scalp Renewal Rituals

Indulge in the ultimate scalp renewal with our Scalp Facial — a luxurious treatment curated to detox, rebalance, and nourish the foundation of healthy hair: your scalp. Designed to calm the nervous system and rejuvenate from the roots up — perfect for dryness, oil imbalance, flakes, product buildup, or simply a moment of self-care.

Featuring red light therapy & our signature NUYU scalp facial bed

Gentle scalp exfoliation with a droplet of clear scalp serum

Express Treatment · 45 min

The Essential Scalp Reset

$85

A quick refresh between appointments — cleansing, rebalancing, and refreshing the scalp to remove buildup, soothe irritation, and support overall scalp health.

Includes
  • Personalized scalp consultation & analysis
  • Gentle scalp exfoliation
  • Customized cleanse
  • Relaxing scalp massage
  • Growth-supporting scalp serum
Best For
  • First-time scalp facial clients
  • Mild dryness or oiliness
  • Product buildup
  • Ongoing scalp maintenance & stress relief
Warm towel scalp treatment with rising steam and serum

Signature Treatment · 60 min

Scalp Renewal Ritual

$100

A restorative treatment designed to deeply detoxify, nourish, and revitalize both scalp and mind — therapeutic scalp care with spa-inspired relaxation.

Includes
  • Personalized consultation & scalp analysis
  • Hot towel experience
  • Restorative exfoliation & detoxifying treatment
  • Warm steam therapy
  • Customized cleansing ritual
  • Deep conditioning treatment
  • Extended scalp massage
  • Growth-supporting serum infusion
  • Blow dry finish
Best For
  • Dry, oily, or congested scalps
  • Seasonal scalp concerns
  • Stress relief & hair thinning support
  • A complete wellness experience
Luxury crown scalp renewal ritual with warm glow and aromatherapy

Luxury Treatment · 90 min

The NUYU Crown Renewal

$125

Our most indulgent scalp wellness experience — advanced scalp therapies with luxury spa elements, thoughtfully curated from beginning to end.

Includes
  • Personalized consultation & scalp analysis
  • Hot towel experience & aromatherapy journey
  • Advanced scalp detox treatment
  • Warm steam infusion
  • Vibrational sound therapy
  • Customized cleansing ritual
  • Hydrating hair mask treatment
  • Extended scalp massage
  • Growth-focused scalp serum infusion
  • Red light therapy
  • Blowout or finishing style
Best For
  • Hair loss or thinning concerns
  • Chronic scalp dryness or sensitivity
  • Stress & tension relief
  • The ultimate luxury experience
Our Story
Felicia, owner and founder of NUYU Hair Lounge, in downtown Johnson City with the mountains behind her
“Beautiful hair starts with overall wellness and intentional care.”

Felicia — Owner & Founder

Hi, I’m Felicia — owner and founder of NUYU Hair Lounge. As a holistic hairstylist, I believe beautiful hair starts with overall wellness and intentional care. My hair lounge is a welcoming space designed for relaxation, self-care, and transformation — where clients can unwind, feel seen, and leave feeling refreshed inside and out.

Originally from Ohio, I moved to Tennessee in 2014 and instantly fell in love with the mountains, the slower pace, and the beauty of living surrounded by nature. My passion for hair began when I was a little girl, and in 2010 I began cosmetology school at Toni & Guy Hairdressing Academy — where I completely fell in love with the artistry, creativity, and energy of the industry.

Those experiences led me to create NUYU Hair Lounge in 2018 — a space designed to offer more than just hair services. My vision was a personalized, elevated experience where clients could relax, feel cared for, and leave feeling like the best version of themselves. From the unique history and character of the building to the curated, holistic-inspired hair services and mountain views, every detail of NUYU was created with intention.

In 2024, I transitioned into a more holistic philosophy and became a licensed hair loss practitioner — dedicating myself to better understanding scalp health, product sensitivity, and the powerful connection between mind, body, and hair wellness. My goal has always been to support my clients not just aesthetically, but in a way that truly honors the overall health of their hair and scalp.

Whether you’re looking for a subtle refresh or a complete transformation, I can’t wait to welcome you into my chair and create a look that feels authentically you.

— Felicia

Good to Know

Salon Policies

Payments

All services are subject to a 3% credit card fee unless paid with cash.

All prices vary per stylist.

Cancellations

Your appointments are held just for you. If you must cancel or reschedule, please provide us with 48-hour notice.

Within 48 hours: 50% of the reserved service. Within 24 hours or no-show: 100% of the reserved service.

Life happens — if an emergency comes up, we will always do our very best to work with you. Thank you for understanding.

Pricing

Prices may vary based on hair length, density, and desired outcome.

Additional time, product, or techniques may increase the final investment.

Visit & Book

Begin your ritual.

Book your transformation today — call, email, or stop by the lounge in the heart of downtown Johnson City.

Call to Book Email the Lounge

Advance booking is recommended for all rituals.